The Fortune Is in the Follow-Up: Why 80% of Sales Are Lost

In the world of sales, the gap between top performers and the rest is often defined by one word: follow-up. Consider these statistics: 80% of sales require at least five follow-up attempts after an initial meeting, yet a staggering 44% of salespeople give up after just one. This disconnect represents a massive amount of lost revenue that could be captured with a systematic approach.

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But success isn't about sending more emails; it's about sending smarter emails. A strategic follow-up combines personalization and timing to break through the noise. Emails with personalized subject lines see 50% higher open rates, and data shows that the best days to get a response are Wednesday and Thursday.¹,² It’s clear that a methodical, value-driven approach is what moves conversations forward.

Our new guide, Follow-Up Email Templates for Sales Professionals, provides the proven frameworks you need to turn silence into sales. You’ll get access to:

• The Timing-Based Check-In: A professional template for re-engaging prospects who have given you a specific timeline to reconnect.

• The Post-Event Follow-Up: A strategy to capitalize on warm introductions from events by leading with valuable, relevant content instead of a sales pitch.

• The Voicemail Follow-Up: A powerful technique to create a written record of your call and lower the response barrier for busy professionals.

• The "Breakup Email": A psychologically-backed template designed to generate a response from a cold prospect by respectfully asking for permission to close their file.

Download Your Free Sales Follow-Up Templates

Stop leaving money on the table. Download your free guide to get the proven email templates that will help you re-engage prospects, shorten your sales cycle, and close more deals.

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References:

1. Yesware. (2023). Email Subject Lines: The Definitive Guide.

2. Gong. (2023). The Best Day and Time to Send Sales Emails, According to Data.

(Modified Off HubSpot's eBook)